Manage & evaluate campaigns across channels

You can create and analyze comprehensive campaigns in a very short time without having to switch between different ad platforms. Supported ad networks and tracking tools:

  • Google AdsSearch, Display, Shopping
  • Facebook AdsFacebook, Instagram
  • LinkedIn Ads
  • Twitter Ads
  • Google Analytics

Check and approve campaigns

When creating advertisements, the 4-eyes principle helps you to recognize possible errors or improvement possibilities as early as possible. With adhook you can easily give your created campaign to another person from your team for review before the campaign is started. The process of reviewing the ads can be customized according to the needs of your company.

Enable creation of campaigns for other teams, departments or branches

Do you create advertisements for other teams, departments or branches? Let adhook help here by letting people from other departments or branches create campaigns directly in adhook! This way you can enable a wide use of digital ads in your company without having to invest time in repetitive tasks.

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Notifications of results and improvements

adhook regularly compiles important results of your advertisements and sends them as messages to your e-mail inbox. You will also receive suggestions for improvement based on your data, which you can carry out directly in the campaign chat.
Examples:

  • Results of the previous day, the last three days or the last seven days
  • Comparison of advertisements with very different performance
  • Triggered Google Ads search queries for review
  • New Google Ads keyword suggestions

AAutomatic optimization rules

With adhook's automatic rules, you can create flexible and powerful optimization rules with simple IF/THEN logic. You can define the rules with multiple conditions and metrics such as click-through rate, cost-per-click or cost-per-conversion. You will be notified about every optimization carried out. Examples:

  • Pause ads with below average click-through rates
  • Pause ads with above average click prices
  • Pause badly performing Google Ads keywords
  • Pause Advertising groups with below-average costs per conversion

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