Distributed Marketing: Efficient Google & Social Media Ads Management
How can business units be linked for efficient Google & Social Media Ads? Learn in this article why companies outsource parts of their marketing to other departments, Outsource branch offices or sales partners and learn marketing automation know the possibilities of uniform and efficient implementation of distributed marketing processes design.
This awaits you:
- What is distributed marketing?
- Why distributed marketing?
- An Example
- Distributed Google & Social media campaign management in practice
- What is a Distributed Marketing Platform?
- What next?
1. What is distributed marketing?
In distributed marketing, individual aspects of marketing activities are assigned to departments, offices or distribution partners. Distributed marketing can be used wherever a preparation or even complete execution of marketing activities by external parties makes sense.
2. Why distributed marketing?
A major challenge in marketing is to be able to offer a wide range of
offices, products or services to the appropriate target audience and
to find advertising messages, address people, and to find the best way along the customer
journey to
accompany. This applies to a university with a broad range of education and training
further training as well as for a nationally active insurance company, which
offers various insurance products in different regions.
Distributed marketing supports the company's marketing activities by
Preparations or the complete execution of activities at branch offices like others
departments, branches or partners. The central marketing department is responsible for
more the role of a coordinator for advertising material, budget, schedule and
Ensuring brand compliance across all ongoing activities.
Distributed marketing opens up more possibilities for the company to present the
individual products and services to the market.
and services as precisely as possible, makes use of existing knowledge and experience, and
goals and creates space for other topics in central marketing, such as
marketing strategy or cross-company activities.
3. An Example
Kilian Müller works as a marketing manager in a university. This university offers study
programs
and further education in 10 different areas, from business and music to music
Law.
For marketing activities, it is important to consider the individual
technical
areas in order to find suitable target audiences and to develop and implement specific
to be able to address. Kilian is supported by the experts from the departments.
With their help, Kilian can have the campaigns professionally prepared to the extent that
both
target audience as well as advertising message optimally on the advertised training or
further education
are coordinated. Thanks to this distributed preparation of the campaigns, Kilian can
details of the setup in the respective channels, timing the campaign with the
coordinate other activities and ensure brand compliance.
4. Distributed Google & Social media campaign management in practice
Without additional tools, the implementation of distributed marketing activities can be
such as advertising or social media posts as very complex and challenging. On the one hand
in Kilian's example, the knowledge of the specialists must be collected and integrated into
the
campaigns, which is very time-consuming in the form of conversations or e-mails.
On the other hand, Kilian also cannot give all advertising accounts to the specialist
departments, as this would
no longer has any control over ongoing activities and thus the brand compliance
cannot ensure.
For this reason, software is used for the implementation of distributed marketing
processes as
so-called Distributed Marketing Platform.
This simplifies collaboration and increases the efficiency of central marketing
and the branch offices.
5. What is a Distributed Marketing Platform?
By using a Distributed Marketing Platform, the distributed or local marketing through different locations simply and efficiently. The central marketing provides departments, branches or partners with all the necessary modules via the platform so that they can independently carry out corresponding activities such as advertising campaigns prepare or analyze. A Distributed Marketing Platform is also called Through Channel Marketing Automation (TCMA) Platform or simply as a marketing platform is designated.
A Distributed Marketing Platform connects departments, branches or partners with central marketing and the marketing channels used. Through these Process support can be used for processes goals can be simplified and made more efficient.
6. What next?
If approaches of distributed marketing are of interest to your company, we are at your
disposal
for questions and an individual Demo of adhook as a
Distributed Marketing Platform for Google & Social Media campaigns. Contact us by +41 41 349 36 73 or hi@adhook.io.
The following links could
also be interesting for you to learn more about this topic:
Local digital marketing: The scaled approach of
regional ads
adhook for universities
adhook for insurances
adhook for automotive companies
adhook for Franchise Companies
adhook for agencies