Editorial plan
With the editorial plan in Adhook, you keep track of all the activities that are relevant for you. activities. Possibilities:
- Representation of activities for all or individual brands
- Filter by platform, status, tags and more
- Planning posts and campaigns from the editorial plan
- Creation of other events (e.g. newsletter)
- Import of appointments from team calendars (e.g. Outlook)
- Sharing of the editorial plan with people involved
Topic Management
With the annual plan in Adhook, you plan the topics for your brands for the whole year. Possibilities:
- Planning of topics for all or individual brands
- Assign posts & campaigns to individual topics
- Filter posts & campaigns by topic
- Analyze activities of a topic in reporting
- Share annual plan with people involved
Task Management
With Task Management in Adhook, you organize your communication planning into structured steps. Create tasks directly from topics and manage them in lists or visual boards. From each task, you can generate activities such as posts, ads or other communication-relevant actions, to keep everything connected from idea to execution.
- Create tasks based on your relevant topics
- Organize tasks in lists or boards for clear progress tracking
- Convert tasks into activities like posts, ads or events
- Assign tasks to team members with due dates and statuses
- Keep all steps of your communication planning in one place
Topic Based Reporting
With Topic Based Reporting in Adhook, you evaluate results exactly along the communication topics that matter to you. Instead of just looking at single posts or campaigns, you see how all activities linked to a topic perform across platforms. This gives you a clear view of which strategic themes drive the most reach, engagement and conversions.
- Report across posts, campaigns and activities grouped by topic
- Combine data from multiple platforms into one view
- Measure the impact of strategic themes over time
- Filter and drill down to the level of individual activities
- Share topic reports easily with your stakeholders
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