Prepare campaigns in departements

Use the professional know-how in your university departments to prepare suitable target audiences and ads in campaigns for degree programs or further education.

Central review and approval of campaigns

A campaign submitted by a department is reviewed, approved or returned with feedback by the central marketing team. The process of reviewing the ads can be customized to meet your needs.

Comprehensive campaign analyses

Get an overview of important campaign key metrics for all channels and departments in no time. Integrated advertising and tracking networks:

  • Google AdsSearch, Display, Shopping
  • Facebook AdsFacebook, Instagram
  • LinkedIn Ads
  • Twitter Ads
  • Google Analytics
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Receive notifications of results and improvements

adhook regularly compiles important results of your ads and sends them as messages to your e-mail inbox. In addition, you will receive suggestions for improvement based on your data, which you can execute directly in the campaign chat.

Examples:

  • Check results from the previous day, the last three days or the last seven days
  • Comparison of ads with very different performance
  • Check triggered Google Ads search queries
  • Check and add new Google Ads keyword suggestions

Automatic campaign optimizations

With adhook's automatic rules you can create flexible and powerful optimization rules with simple IF/THEN logic. You can define the rules with multiple conditions and metrics such as click rate, cost-per-click or cost-per-conversion. You will be notified about every optimization performed.

Examples:

  • Pause ads with below average click-through rates
  • Pause ads with above average click prices
  • Pause under average performing Google Ads keywords
  • Pause ad groups with below average cost per conversion

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