Decentralized Marketing: Efficient Google & Social Media Ads Management

How can business units be linked for efficient Google & Social Media Ads? Learn in this article why companies outsource parts of their marketing to other departments, Outsource branch offices or sales partners and learn marketing automation know the possibilities of uniform and efficient implementation of decentralized marketing processes design.

This awaits you:

  1. What is decentralized marketing?
  2. Why decentralized marketing?
  3. An Example
  4. Decentralized Google & Social media campaign management in practice
  5. What is a Distributed Marketing Platform?
  6. What next?


1. What is decentralized marketing?

In decentralized marketing, individual aspects of marketing activities are assigned to departments, offices or distribution partners. Decentralized marketing can be used wherever a preparation or even complete execution of marketing activities by external parties makes sense.

2. Why decentralized marketing?

A major challenge in marketing is to be able to offer a wide range of offices, products or services to the appropriate target audience and to find advertising messages, address people, and to find the best way along the customer journey to accompany. This applies to a university with a broad range of education and training further training as well as for a nationally active insurance company, which offers various insurance products in different regions.

Decentralized marketing supports the company's marketing activities by Preparations or the complete execution of activities at branch offices like others departments, branches or partners. The central marketing department is responsible for more the role of a coordinator for advertising material, budget, schedule and Ensuring brand compliance across all ongoing activities.

Decentralized marketing opens up more possibilities for the company to present the individual products and services to the market. and services as precisely as possible, makes use of existing knowledge and experience, and goals and creates space for other topics in central marketing, such as marketing strategy or cross-company activities.

3. An Example

Kilian Müller works as a marketing manager in a university. This university offers study programs and further education in 10 different areas, from business and music to music Law.

For marketing activities, it is important to consider the individual technical areas in order to find suitable target audiences and to develop and implement specific to be able to address. Kilian is supported by the experts from the departments. With their help, Kilian can have the campaigns professionally prepared to the extent that both target audience as well as advertising message optimally on the advertised training or further education are coordinated. Thanks to this decentralized preparation of the campaigns, Kilian can details of the setup in the respective channels, timing the campaign with the coordinate other activities and ensure brand compliance.

4. Decentralized Google & Social media campaign management in practice

Without additional tools, the implementation of decentralized marketing activities can be such as advertising or social media posts as very complex and challenging. On the one hand in Kilian's example, the knowledge of the specialists must be collected and integrated into the campaigns, which is very time-consuming in the form of conversations or e-mails. On the other hand, Kilian also cannot give all advertising accounts to the specialist departments, as this would no longer has any control over ongoing activities and thus the brand compliance cannot ensure.
For this reason, software is used for the implementation of decentralized marketing processes as so-called Distributed Marketing Platform. This simplifies collaboration and increases the efficiency of central marketing and the branch offices.

5. What is a Distributed Marketing Platform?

By using a Distributed Marketing Platform, the decentralized or local marketing through different locations simply and efficiently. The central marketing provides departments, branches or partners with all the necessary modules via the platform so that they can independently carry out corresponding activities such as advertising campaigns prepare or analyze. A Distributed Marketing Platform is also called Through Channel Marketing Automation (TCMA) Platform or simply as a marketing platform is designated.

A Distributed Marketing Platform connects departments, branches or partners with central marketing and the marketing channels used. Through these Process support can be used for processes goals can be simplified and made more efficient.

6. What next?

If approaches of decentralized marketing are of interest to your company, we are at your disposal for questions and an individual Demo of adhook as a Distributed Marketing Platform for Google & Social Media campaigns. Contact us by +41 41 349 36 73 or hi@adhook.io.

The following links could also be interesting for you to learn more about this topic:

Local digital marketing: The scaled approach of regional ads
adhook for universities
adhook for insurance companies
adhook for automotive companies
adhook for Franchise Companies
adhook for agencies

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